Wizards of the Coast’s brand has partnered with Burger King for a new Magic: The Gathering-themed sandwich bundle, which will be available at Burger King locations in Italy.
It looks like WotC is testing the waters for restaurant industry licensing partners, very much akin to what Pokémon TCG has done with McDonald’s in the U.S. (see “‘Pokemon’ Invades Happy Meals“). The partnership was revealed through Burger King’s official Italian website. They will offer a new Magic: The Gathering-themed bundle, Burger King Quest: The Great Gathering, which will come with either Chicken Krispper, Double Cheese King, or Plant-Based Whopper, as well as medium fries and a drink, and a Burger King-themed card box plus 100 sleeves.
The card box is designed to look like a burger box container. The entire bundle will roughly run customers $22 (converted from Euros). The offer is exclusive to Italy and runs from November 10, 2026 to November 30, 2026. Additionally, according to Italian website Engage, 9 Burger King restaurants in Italy will host qualifying rounds for the country’s national championship.
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Source: ICV2
