Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.
Other things to know…
This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the first entry with the big question…
Facebook “Tabletop Gamer” Population: Around 75.65 million in the United States
The Facebook population decreased by about 900,000 over the month and the tabletop community dropped by about 1.05 million. This is the fifth month in a row tabletop fans have decreased. The comic fans also saw a drop, this has also been multiple months in a row. It’s possible the “geek” population is leaving Facebook or there’s an overall decrease, likely due to economic reasons. Both reports have been dealing with similar oddities. In the previous month, some reporting came back with results that made little sense, indicating either a glitch in Facebook or something has changed with the data reported. That continued this month.
Gender
Men remained the majority increasing slightly to 50.36%, up from the previous month’s 50.07%. While the percentage increased, the overall population decreased by 300,000. Women saw their percentage decrease slightly to 46.93% from the previous month’s 47.52%. Women decrease by about 950,000. Those who are not reported as either gender increased by 200,000 going from 2.41% to 2.71%.
Age
The data for “age” is rather interesting with a mix of some groupings increasing and others decreasing while others remained the same. “18 and under” increased again in the population while “19-24” and “40-44” remained the same. The rest all decreased by varying degrees with the drop being anywhere from 50,000 to 550,000.
Relationship Status
This status saw some bizarre returns, the same happened with our monthly “comic fan” reporting and this is the second month this has happened. Both “engaged” and “unspecified” dropped to less than 1,000. “In a relationship” increased by 50,000. We’ll see if these numbers return to much more expected results next month.
More Stats!
Spanish Speakers: NEW STAT! – 15.45 million (20.42%). That’s the same amount of individuals as the previous month.
Education: This is another state with a very weird result. 12 million, 15.86% have a college degree or higher, a drop of 350,000 from the previous month. In 2022, 37.7% of the American population had at least a college degree.
Parents: 11.2 million, 14.81%, are parents! That’s a decrease of 450,000 individuals from the previous month.
And finally, what’s the crossover with fans of board games and video games? 44.05 million, 58.23% of board game fans also enjoy comics. 41.2 million, 54.46% also enjoy video games. Combined, 62.15 million like board games or video games and 23 million enjoy board games and video games. Get your licensing engines revving!
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Source: Graphic Policy
