Toho International is returning to Anime Expo 2026 with an expansive and immersive booth experience celebrating some of the most beloved franchises in anime. The TOHO animation booth will be located at SH – 3106 and will once again serve as a major destination on the show floor, inviting attendees into a cinematic world inspired by TOHO animation’s legendary storytelling, vibrant culture, and globally celebrated anime properties.
This year’s booth experience encourages fans to step through the iconic arch inspired by the TOHO animation circle logo and embark on a cinematic journey bridging the past, present, and future. Drawing visual inspiration from TOHO’s theatrical heritage and the energy of modern fandom, the immersive environment combines large-scale visuals, interactive installations, dynamic photo opportunities, and fan-first experiences designed to celebrate the artistry and cultural impact of anime storytelling.
At the center of the experience are milestone celebrations for some of TOHO animation’s most iconic franchises, including the 10-year anniversary of My Hero Academia and the 5-year anniversary of Jujutsu Kaisen. Fans can also step deeper into the worlds of The Apothecary Diaries, Frieren: Beyond Journey’s End, and Though I Am an Inept Villainess, through immersive displays and highly shareable activations crafted to transport guests directly into their favorite stories.
Anime Expo attendees can kick off their convention experience by picking up complimentary TOHO animation series badge clip-ons right at the entrance. Fans can customize their badges with their favorite series from an incredible lineup, including My Hero Academia, Jujutsu Kaisen, Frieren: Beyond Journey’s End, The Apothecary Diaries, SPY x FAMILY, Though I Am an Inept Villainess, and Kaiju No. 8.
Further extending the experience, the booth will feature an integrated retail area offering fans access to exclusive convention-only merchandise and limited-edition collectibles inspired by TOHO animation’s celebrated anime catalog.
Additionally, there will be giveaways throughout the weekend, which include an exclusive blind bag: a mini clip-on shopper containing a reusable eco-bag. Inside each mini-tote is a larger bag featuring a chibi design inspired by one of four beloved series: My Hero Academia, Jujutsu Kaisen, Frieren: Beyond Journey’s End, and The Apothecary Diaries. Pick one up, reveal your design, and keep it, or swap with friends to find your favorite. These will be limited to one per guest.
TOHO animation social channels will host giveaways of exclusive Anime Expo merchandise + shikishi boards signed by voice actors. Entrants must be 18+ and based in the US to enter. Stay tuned to the TOHO animation social channels to find out more. You do not have to be attending Anime Expo to enter.
TOHO will host some fun-filled panels during Anime Expo weekend. See the schedule and details below:
Friday, July 3, 2026
The Apothecary Diaries (Hosted by Crunchyroll & NTV)
8:30 PM – 9:30 PM
Peacock Theater
Saturday, July 4, 2026
Though I Am an Inept Villainess
10:00 AM – 11:20 AM
Room 403AB
Hana Hishikawa (Japanese voice of Leelee)
Makoto Furukawa (Japanese voice of Ei Gyoumei)
My Hero Academia
2:30 PM – 3:20 PM
Crypto.com Arena
Daiki Yamashita (Japanese voice of Deku)
Koki Uchiyama (Japanese voice of Shigaraki)
Frieren: Beyond Journey’s End
6:00 PM – 6:50 PM
JW Platinum Ballroom
Tomoya Kitagawa (Director)
Keiichiro Saito (Supporting Director)
Keisuke Kojima (Character Designer)
Yuichiro Fukushi (Animation Producer)
Sunday, July 5, 2026
Jujutsu Kaisen
10:00 AM – 10:50 AM
Crypto.com Arena
Junya Enoki (Japanese voice of Yuji Itadori)
Adam McArthur (English voice of Yuji Itadori) and more.
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Source: Graphic Policy
