One trend that manifested itself in our interviews this fall was the growth in sales of merch and other categories, with multiple retailers and distributors bringing the topic up unprompted. As a result, diversified stores are finding new ways to capitalize on the increased store traffic driven by TCGs on the game side, and Absolute DC and other hot titles on the comic side.
Steve Anderson of Maryland/Virginia chain Third Eye Comics and Games agreed. “Squishies and sensory toys were something we jumped on many years ago,” he said. “Then this year, they’re just, boom, they blew up. It’s wild because they were always just like a steady seller, and now it’s a thing that people come in looking for.”
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Source: ICV2
