Wyld Holdings Ltd. acquired the Battle Foam LLC, a storage accessories company.
Wyld Holdings Ltd. is the parent group that owns Wayland Games, Warcradle Studios, Occam Distribution, and Kraken Wargames. The addition of Battle Foam, makers of miniatures storage accessories, deck boxes, and more (see “Accessorize for Adventure“), strengthens the company’s portfolio in the wargaming space.
“Our strategy at Wyld Holdings is not about absorbing brands and altering what makes them successful,” said Richard Lawford, CEO Wyld Holdings Ltd. “It’s about empowering them to play at a larger scale. The team at Battle Foam has built a phenomenal product line and a highly dedicated community. By pairing their creative DNA with our operational strength and distribution muscle, we can accelerate their growth and introduce their products to a wider global audience.”
When the acquisition is finalized, Battle Foam will be fully-integrated with no disruption to existing retail partners or customer orders.
Source: ICV2
