Asmodee has partnered with Chuck E. Cheese for Spot It! summer multi-platform experiences at over 500 of the restaurant chain’s fun centers.
This collaboration turns the Spot It! game (see “‘Spot It!’“) into various experiences at Chuck E. Cheese fun centers, involving gameplay, interactive dance floor activations, digital content, social engagement, and other family activities. The highlights of this collaboration include Spot It! Speed Round Gameplay Segments on CEC Media Network screens, where families to race against the clock to find the matching symbols, and in-location Spot It! demos. This will be the largest entertainment activation for the Spot It!
“Spot It! has always brought families together through fast-paced, interactive play, and this partnership is an exciting opportunity to reimagine the game in a completely new environment,” said Julien Sharp, asmodee’s U.S. Country Manager. “By bringing Spot It! into the larger-than-life experience of Chuck E. Cheese, we’re extending the way families engage with the brand beyond the tabletop and creating new opportunities for movement, laughter, and shared experiences together.”
This program runs from June through September 2026, and will be capped off by a national sweepstakes that allows families to win prizes.
CATAN Studio recently licensed Bluey from BBC Studios for a new edition of the CATAN board game (see “CATAN Studios Licenses ‘Bluey’“).
Source: ICV2
