While many know Free Comic Book Day, there’s a second day to celebrate comics and your local shop, Local Comic Shop Day. The celebration in the past used to mainly feature variants to get folks in to buy and support their shop, but ComicsPRO, the organization that manages it, is changing things up for 2025 with a revamp.
Local Comic Shop Day 2025 focuses on comic shops as community hubs and will feature new branding, new activities, and new ways to celebrate why we shop local when we shop nerdy. The event, which will take place at comic shops internationally, on Saturday, September 27, will shift from its traditional variant-driven sales day to an entire campaign of events that will truly highlight what makes comic shops special.
In addition to the reimagined celebration, ComicsPRO also unveiled a new logo for Local Comic Shop Day. The logo, designed by Tim Daniel, writer and designer known for his work at Vault Comics and independent titles industry-wide spanning the last 20 years, reflects the idea of comic shops as a part of a neighborhood, while also invoking the small business feel.
ComicsPRO is adding the following features to Local Comic Shop Day:
- A LCSD Official Ambassador
- Discord channels for retailers and publishers to streamline the planning process
- A marketing and events guide to help retailers easily take part in the event
- And a catalog that will centralize the offerings for retailers as they plan their experience.
Publishers can offer a variety of different items including exclusive variants, line-wide discounts, event-in-a-box packs, etc. For more details, contact: Kate deNeveu at thecomicbooklady@gmail.com.
Retailer sign-ups are starting next month. Stores who sign up will have access to the Local Comic Shop Day catalog, Discord, and website featuring training materials for their event. Retailers can contact Shannon Live at comicsproedu@gmail.com with additional questions.
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Source: Graphic Policy
