When we ran our weekend box office report earlier today, the numbers were Sunday’s estimates which are the initial numbers, and those numbers can be adjusted. Well, the adjustment for Spider-Man: Brand New Day looks to be one that’s for the record books.
Initially, Spider-Man: Brand New Day was projected as opening with $355 million but those estimates have been adjusted and it is now believed the movie has earned $360 million, making it the biggest opening for a domestic film ever.
It beats Avengers: Endgame which opened with $357.1 million when it debuted in April 2019. Endgame will still hold the record for best global opening weekend with $1.2 billion.
Spider-Man: Brand New Day also holds the record for biggest Thursday previews and top Friday opening domestic sum.
The numbers have been staggering beating Sony’s initial projection which was $195 million domestic opening and $465 million global gross.
The film has a $225 million budget, so when using the “double the budget” rule, the film has made back its budget and marketing and then some, like double what it needed, in just one weekend.
The film should have a very healthy and long run in the theater with an “A” CinemaScore and a 98 percent audience score on Rotten Tomatoes which also has a 90 score from critics.
The movie is such a big deal that Imax has shifted its plans and will split screens with Spider-Man: Brand New Day and The Odyssey, another film rocking the movie box office.
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Source: Graphic Policy
