Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.
Other things to know…
This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the first entry with the big question…
Facebook “Tabletop Gamer” Population: Around 78.6 million in the United States
The Facebook population increased by about 2.1 million over the month and the tabletop community outpaced that by increasing 2.95 million over the same time frame.
Gender
Men remained the majority though lost ground as both women and those not reporting their gender increased. Men increased in population by their percent of the population decreased from 50.36% to 49.30%. Women increased from 46.93% to 47.07% and those who don’t have gender reported increased from 2.71% to 3.63%.
Age
Interestingly, those age 18 and under creased in population size while 19-24 remained the same from the previous month. When it comes to the percentage, 25 to 39 lost ground but 40 and up all gained in their share of the percent.
Relationship Status
This status saw some bizarre returns, the same thing is happening with our monthly “comic fan” reporting and this is the third month this has happened. Both “engaged” and “unspecified” dropped to less than 1,000.
More Stats!
Spanish Speakers: Increased to 15.7 million (19.97%) which is up in count from last month’s 15.45 million but down from its percent of 20.42%.
Education: This month is up from the previous with 12.3 million, an increase of 300,000.
Parents: 12.95 million, 16.48%, are parents! That’s a increase of 1.75 million individuals from the previous month.
And finally, what’s the crossover with fans of board games and video games?
Comic Book fans: 47.35 million (60.24%)
Video Game fans: 42.65 million (54.26%)
Comic Book and Video Game fans: 25.7 million (32.7%)
Comic Book or Video Game fans: 64.95 million (82.63%)
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Source: Graphic Policy
