Demo-Graphics is back because the question still remains… who are comic fans? And we’re back with our first “special” of the year in honor of “Superman Day.”
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.
With this special Superman edition, it does use terms like the character, films, etc.
Other things to know…
This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off this special edition!
The terms that could be used were quite limited
In years past, it was far easier to find terms for films, characters, and more, but Facebook has made adjustments that have limited the choices for this report. Still the population is well into the millions, more than enough to have some fun and take a look as to who makes up this population.
Gender
While women still make up the majority of comic fans with about 50% of the population in April, Superman fans skews more male. Men make up 54.15% of the population compared to women with 44.46%. 1.40% are unknown while that percentage is 1.19% for comic fans.
Age
I expected fans of Superman to skew a bit older than the general comic fan population but that doesn’t seem to be the case. This population has a greater percentage in ages 19 to 34. This could be due to the popular television series on The CW that was part of this breakdown. Below is the comparison in ages for Superman likes vs. comic fan likes.
Relationship Status
There are some differences between Superman fans and comic fans when it comes to their relationship status. Superman fans have a higher percentage across the board for almost every category.
New Stats!
Parents seem to really like Superman. 30.58% of the population are parents compared to 19.72% of the comic fan population.
And Superman fans seem to be more into board games and video games. 38.80% of the population enjoy board games and 73.30% are video game fans compared to comics’ 35.70% and 58.50%. So where’s out Superman board game and video games!?
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Source: Graphic Policy
