Wizards of the Coast is resuming the use of MSRPs for Magic: The Gathering with its Foundations set, which will hit Prerelease on November 8 (see “’Foundations’ Retailer Info”), the company announced at MagicCon this weekend. WotC stopped the use of MSRPs for Magic products in early 2019, citing the need to standardize its pricing around the world, including in countries where MSRPs were not used (see “’Magic: The Gathering’ Drops MSRPs.”
MSRPs under the new policy will only be provided in U.S. dollars, and only for certain products, typically individual Play Boosters, Collector Boosters, Bundles, and Commander decks.
In explaining this new tack, Wizards of the Coast released the following statement accompanying the announcement:
“While stores have always been able to set their own pricing and continue to do so, the proliferation of online marketplaces meant that the market price was anchored arbitrarily in many people’s minds by whoever listed their prices first. Those prices, for a variety of reasons, often didn’t reflect the value of the products and didn’t make sense for most local game stores. By reintroducing MSRPs, we’re aiming to create a consistent point of reference that helps both retailers and customers make informed choices. Of course, MSRPs are just a suggestion—that’s what the S stands for—and retailers can price our products however they like, but retailers and customers alike appreciate a common point of reference so they can make informed decisions.”
MSRPs for upcoming Magic: The Gathering SKUs are:
Foundations
Play Booster: $5.25
Collector Booster: $24.99
Starter Collection: $59.99
Jumpstart Booster: $5.49
Bundle: $49.99
Beginner Box: $29.99
Innistrad Remastered
Play Booster: $6.99
Collector Booster: $29.99
Aetherdrift
Play Booster: $5.49
Collector Booster: $24.99
Commander Deck: $44.99
Bundle: $53.99
Specialty Bundle: $79.99
Foundations was priced lower “to make it a better on-ramp for newer players,” WotC said in explaining the differences. The prices listed for Innistrad Remastered and Aetherdrift are the same as Bloomburrow and Duskmourn: House of Horror would have been if they had carried MSRPs, the company said.
Wizards of the Coast also announced its 2025 product line-up, with set names, release dates, and art (see “Magic 2025“).
Source: ICV2
