There has been quite a few trends that have popped up throughout 2024 in the games marketplace, ranging from the popularity of D&D to the TCG space entering a Silver Age of growth (see “Crushes Chart“). However, the most prevalent trend, on the consumer end, has been people gravitating even more towards games that feature nostalgic IPs.
A lot this action for games with Hot Nostalgia IPs stems from the demographics. According to the Bureau of Labor’s statistics, Gen X (1965 to 1980) and the Millennial Generation (1981 to 1999) are spending the most money per household these days, primarily because they are the ones in raising children and young adults in 2024. These groups have a deep love for many of the IPs embedded in their childhood, and are intent on sharing their love for these IPs with their offspring.
There is a wide variety of games that fall into the Hot Nostalgia IP category, many of which are already staples on retail shelves. ICv2 has a few suggestions for which Hot Nostalgia games to stock for the holiday season.
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Source: ICV2
