Marvel Comics, DC Comics, and IDW Publishing all lost market share in the fourth quarter of 2023, compared to the third quarter (see “Comic Store Market Shares – Q3 2023“), while Image Comics made the biggest gain.
Marvel Comics went from 37.8% of the market in Q3 to 36.0% in Q4, and DC Comics slipped from 24.9% to 23.3% in the same period. IDW Publishing went from 5.0% to 4.1%.
Image Comics had a strong quarter, moving from 9.8% to 12%, behind the performance of Skybound’s new Hasbro series, and BOOM! Studios, Dark Horse Comics, and VIZ Media all posted gains as well. In general, the publishers other than the Big Two were outperforming among top sellers on the graphic novel charts.
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Comic Store Market Share (Dollars) – Q4 2023 [ComicHub Data, via ICv2] |
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Rank |
Publisher |
Market Share |
|
1 |
Marvel Comics |
36.0% |
|
2 |
DC Comics |
23.3% |
|
3 |
Image Comics |
12.1% |
|
4 |
BOOM! Studios |
4.3% |
|
5 |
IDW Publishing/Top Shelf Productions |
4.1% |
|
6 |
Dark Horse Comics |
3.9% |
|
7 |
VIZ Media |
2.8% |
|
8 |
Dynamite Entertainment |
1.7% |
|
9 |
Kodansha Comics/Vertical |
1.0% |
|
10 |
Titan Comics |
0.8% |
|
All Others |
10.0% |
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The data on which these market share percentages are based is from sales tracked at point-of-sale by the ComicHub system at stores selling American comics and graphic novels around the world. During the period for which these reports were generated, there were over 125 stores using the ComicHub system. As this is a small, non-random sample of over 3,000 stores selling American comics worldwide, these rankings may not be typical for all stores, but do represent a variety of locations and store emphases.
For monthly sales rankings based on ComicHub POS data, see “Comics and Graphic Novel Sales Rankings Based on Comic Store POS Data Index.”
Source: ICV2
